The concept of ghost writing
Ghostwriting in the industry
1. _Common practice_: Ghostwriting is a common practice in the publishing industry, where a person hires a writer to create content on their behalf.
2. _Celebrity autobiographies_: Many celebrity autobiographies are written by ghostwriters, who work closely with the celebrity to capture their voice and story.
3. _Thought leaders and influencers_: Thought leaders and influencers often hire ghostwriters to help them create high-quality content, such as books, articles, and blog posts.
Benefits of hiring a ghostwriter
1. _Time-saving_: Hiring a ghostwriter saves the vlogger time and effort, allowing them to focus on their core activities, such as creating content for their YouTube channel.
2. _Quality content_: A ghostwriter can bring a high level of writing expertise, ensuring that the content is engaging, well-researched, and polished.
3. _Consistency_: A ghostwriter can help maintain a consistent tone, style, and voice throughout the book, which is essential for building a strong brand.
Transparency and disclosure
1. _Acknowledging the ghostwriter_: It's essential for the vlogger to acknowledge the ghostwriter's contribution to the book, either in the acknowledgments section or in the book's marketing materials.
2. _Transparency with readers_: Readers have the right to know who wrote the book, especially if they're investing time and money into reading it.
Conclusion
Hiring a ghostwriter is a plausible explanation for how the vlogger managed to write a 390-page book despite their busy schedule. While it's not uncommon for celebrities and influencers to hire ghostwriters, it's essential to maintain transparency and disclose the ghostwriter's contribution to the book.