From Art to Commerce - Evolution of film making

## The Evolution of Filmmaking: From Art to Commerce

Once upon a time, cinema was a profound art form, a confluence of literary brilliance, evocative music, and visual artistry. These early films, often shot in black and white, were marked by their authentic storytelling and true-to-life situations. The music, comprised of poetic lyrics and melodious tunes, complemented the narrative, creating an immersive experience. The people behind these films were not merely technicians but literary scholars, poets, and skilled cameramen, led by an efficient director who orchestrated the entire production. The frequency of film releases was modest, with perhaps one film debuting each month. This scarcity contributed to the anticipation and excitement surrounding each release. As a child, I fondly remember accompanying my mother to the cinema, eagerly awaiting the next masterpiece.

However, over time, the landscape of filmmaking has dramatically shifted. The commercial aspect of cinema has overshadowed its artistic essence. The primary motive behind contemporary filmmaking has become profit, often at the expense of quality storytelling and direction. Modern films frequently lack the depth and substance that characterized earlier works, instead opting for sensationalism. Violence and erotic scenes have become commonplace, catering to the lowest common denominator rather than aspiring to artistic excellence.

The frequency of releases has skyrocketed, with four to five films debuting each week. This saturation has diluted the uniqueness and anticipation that once surrounded new films. Many of these films, unable to sustain themselves in theatres, find a second life on OTT platforms. The ease of access to these platforms allows viewers to quickly assess the quality of a film, often leading to disappointment within the first half hour and resulting in discontinuation.

This evolution from art to commerce in filmmaking reflects broader changes in societal values and consumer behavior. While technology and accessibility have transformed the film industry, the loss of focus on storytelling and artistic integrity is lamentable. As we navigate this new cinematic landscape, it is essential to remember and celebrate the roots of filmmaking that cherished creativity and emotional resonance.

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